Once the mission and scope of a firm have been defined by the
top management the next logical step is to translate them into action. This can
be done by breaking down the business mission into smaller, workable objectives
for managers down the line. These objectives relate to the long-run and are
described as open ended attributes.
Objectives
may be set for different levels:
- Corporate level,
- Business level,
- Divisional level
- Individual level.